Thursday, January 3, 2013

Food & Drink Innovation Network ? PIZZAEXPRESS LAUNCHES ...

January 2nd, 2013

This January two new skinny pizzas are being launched by restaurant chain PizzaExpress.

The new Light range, available in supermarkets from 7 January, has been inspired by the 500-calorie, Leggera range, which can be enjoyed in PizzaExpress restaurants.

Giardiniera Light and Pollo Piccante Light contain fewer than 500 calories each and 40 per cent less fat than other PizzaExpress pizzas.

Due to a thinner, crispier dough, low calorie mozzarella and selected ingredients, waistline watchers can choose toppings which might otherwise be off limits.

Two new skinny pizzas are being launched by PizzaExpress

Giardiniera Light is mades with typical Italian vegetables and pesto and topped with cherry tomatoes, garlic mushrooms, red peppers, artichokes, olives and light mozzarella.

The spicy Pollo Piccante Light also contains light mozzarella and is topped with slices of Cajun chicken and chargrilled yellow and red peppers.

Claire Mitchell at PizzaExpress said:

?Giving our customers what they want, whether that?s in our restaurants or at home, is our focus.

?We know that, in the New Year, people typically look for lower calorie alternatives and, because we use the same ingredients in our Light pizzas as we do in our restaurants, we haven?t compromised on taste.?

PizzaExpress is already a known brand in supermarkets, selling over 31 million pizzas and the leading light salad dressing, PizzaExpress Light Dressing.

PizzaExpresss? retail offering range is designed around its best-loved restaurant dishes.

Other products include Garlic Bread starters, Dough Balls, Fresh pastas and a range of signature pizzas such as the American Hot and Sloppy Giuseppe.

Both pizzas will be available in Tesco and Waitrose from 7 January with RRPs of ?4.00 ? ?4.50.

The Pollo Piccante light will be available in Sainsbury?s also from 7 January with a RRP of ?4.00 ? ?4.50.

For more information click here to visit the website.

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  4. PIZZAEXPRESS LAUNCHES NEW LEGGERA & ROMANA RANGES
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Source: http://www.fdin.org.uk/2013/01/pizzaexpress-launches-new-light-range-into-uk-supermarkets/

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