So much for that. In a victory for all of us who find the idea of trying to trademark generic-sounding terms tedious -- and a victory, too, for those who actually work in the world of social enterprise -- Salesforce.com has announced that it has withdrawn its applications to trademark the term "social enterprise," originally filed earlier this year in the U.S., UK, Australia and Jamaica. It's also promising to stop using the term "social enterprise" in its marketing materials in the future. In a statement, the company today acknowledged that part of the reason for its turnaround was the response from the "social sector" -- that is, non-profits -- who worried that Salesforce's trademarking of the term would cause a lot of confusion. Indeed, while Salesforce applies the term to how businesses use social media -- and has been marketing a suite of services to help them do this -- Salesforce today acknowledged that the social sector?uses the same term for "organizations that apply commercial strategies to improve human and environmental well-being such as reducing poverty or improving education." In other words, not quite the same thing as monitoring a hashtag around the launch of a new perfume.Source: http://feedproxy.google.com/~r/Techcrunch/~3/st0K39x2-qw/
diaz vs condit super bowl 2012 kickoff time football score ron paul nevada buffalo chicken dip super bowl 2012 soul train
No comments:
Post a Comment